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As I'm sure you already know and can see all around you, social media and social networking has become massive in size over the last several years, first starting off with Myspace, and leading further and further across the globe with popular websites such as Twitter and Facebook which have become massive in size since they first started some years ago.  And when it comes to music marketing, social media networking is definitely a plus in regards to getting your music heard, as well as connecting with your fanbase.  And now, the latest website to add to the social media networking, is Lifetime.fm.

Lifetime.fm is a website that allows video and chat at the same time, allowing up to 9 people from what it seems at this time to video chat at the same time while also allowing many others into a text chat with them as well.  What makes Lifetime.fm stand out is that you can have multiple people join you via video group chat and text chat that you may want to work with as a collaboration.  All of you can chat via video message at the same time, while inviting your fans to join in to check out what you have in store.  This is a great way to get the public more involved with what you plan as an artist.

Another alternative that you can do, is what the famous rock band Papa Roach did in terms of using Lifetime.fm for.  They used the video group chat website to actually host their latest album release, "The Connection" on October 2nd, as a live video chat feed to those they were online with, as well as the fans that were also in the text chat portion as well.  As a result, this amplified their social presence as well as increasing fanbase.  This made for great publicity as the fans were able to feel like they were part of the show.  Think of it as a live online concert to some degree.  At least that's how I interpreted the event that Papa Roach put on.  You can read more about it on the Yahoo press release as well.

It's amazing when you flash back a couple of decades ago, versus now as to how great social media and networking online has become.  Back then, artists really had to hustle hard to get publicity going, and the only real options they had to grow their fanbase was via concerts and album releases.  Now however, with all of the social media presences including Lifetime.fm as a platform to use, more and more artists are able to build their presence even stronger, and a lot of indie artists are able to get a major jump start as well on building their buzz, their fan base, and overall, putting their music out there without the need of major distributions and labels.

Feel free to check out Lifetime.fm now and prepare your own showcase event for your fans and other artists you may want to contact to collaborate with!  Best to you on your success!